About Web Design Dublin
Successful brands will get you customers and at the same time help you keep them. This means you have to keep your customers satisfied with your products and services.
Your brand is the main reason why you are in existence and should be experienced by your consumers during the entire interactions and existence. The brand experience should be able to create a memorable user experience that corresponds with the brand experience.
Below are some of the elements that can help create a successful brand experience.
- The brand design
- User experience
- Brand voice
- Customer Support
The mentioned elements play an important role in creating a memorable experience around your brand.
With web design, you can build a memorable experience for your brand by following the below step.
1. Position of the logo
The brand’s logo should be positioned in the right place. Most logos are positioned on the upper left side corner of the website for easy visibility. The logo’s image can also be linked to the home page. Logo size also matters for a memorable experience, small logos tend not to be recognized easily. Therefore use a big logo that can be noticed easily by your web visitors, see dublin website design, there is logo is great which attract customers.
2. The uniqueness of the Brand
Having a good and unique brand will help you get noticed. Uniqueness means you should work extra hard to make a brand that can be easily distinguished from your competitors. The hard work will pay off as your visitors will be able to recognize your brand product and services. An SEO Agency whom you may be paying to look after your website might able to help you in designing a proper Brand logo for you company.
3. Design Consistency
Most brands are successful and memorable because consumers remember them. Being consistent in your web design will increase your chances of being memorable, this can be achieved by using the same colours on every page, formatting and graphics should be uniform throughout the website.
4. Use the Right Colours
Colours are very important in web design as they capture human emotions and their subconscious. Different colours have different interpretations, find colours that will bring out excitement and interest to your consumers and. For example when you see green colours you will think of nature or health. Black sometimes brings out luxury and orange is associated with energy. learn more on human emotions at https://www.verywellmind.com/an-overview-of-the-types-of-emotions-4163976
5. Value Proposition
Your website will have first-time visitors who will have so many questions about your product and services. This will direct you to the value proposition, which will be a short statement that will tell your visitors the benefits they will get from your website.
This should be placed high up on the page next to the logo and menu. The value proposition should be clear, short, concise and should be able to answer questions about what and why.
6. Use Appropriate Voice
Communication is one of the marketing strategies, in making your brand memorable, the language and tone that you will use should benefit the brand’s personality and emotions. Analyze the audience and depending on your brand you will be able to decide if to use a formal or informal tone.
In case you are communicating the same message to a different audience, don’t change the message but change how you say it. Work on using formal and informal tone to convey the same message.
7. Personality and Audience Feelings
Brands should be injected with some personality with human-like attributions for easy identification and memorableness. The human mind can easily recall brands with human-like familiarity. The brand should also stir up some emotion in human minds, this will bring out popularity with pleasant emotion and vibes to your website. You can include short videos clips that can stir up good feelings while you advertise your brand.
They say an experience requires the engagement of our senses. This means your brand should offer your customers the opportunity to see, hear and read about your products and services.
Being visible and accessible will create opportunities for engagement and give a memorable experience around your brand with web design.