July 28, 2021

Betting On Quality Content – Website Design Galway

The growth in online gambling continues at pace, in keeping with the worldwide trend towards online commerce. In 2020 alone, online gambling is expected to grow by roughly 13.2%, to about $66.7 billion.

Websites and smartphone apps in particular have provided the perfect platforms and an attractive way for punters to place their bets easily and anonymously if so desired.

Playing casino games is part of Irish culture, but the Irish Betting Act which made land-based casinos illegal in Ireland, has forced punters online learn more about Irish Betting Act at http://www.irishstatutebook.ie/eli/1931/act/27/enacted/en/html. The government has however, legalised online casino games and websites and anyone can now play their favourite casino games form the comfort of their homes.

With all this competition in the online gaming industry, how is it even possible for your website to compete for the share of the jackpot that is the gambling industry. Just because online gambling is legal, does not mean that you have carte blanche, because there are regulations governing the advertising of gambling.

Web Designers Galway


One of the great things about the Internet is the access people have to limitless information. There is a ton of information online to help punters make betting decisions including live updates on teams, players and even horses.

Currently nearly three hundred online betting licenses have been issued in Ireland. The problem for website owners is how to differentiate their sites from that of competitors, so that they stand out from the crowd, properly search engine optimized (SEO) site stand out more than there competitors, learn more about SEO for Businesses by clicking here


Getting noticed and building up a quality customer base is usually about the relevance and quality of the content that you publish on the Internet and where potential customers are exposed to it. This alludes to written, visual or sound content in the form of articles, blogs, videos, social media, e mail marketing and the like.

Content and search engine optimisation (SEO) go hand in hand. Writing copy that will be recognised by the search engines like Google, is a skilled and technical process that should be tackled by content experts like Galway Website Design.


The quality of content that appears of your different online channels, should be viewed as critical to creating customer traffic. Getting potential customers to commit to laying bets on your gaming site, requires that you create trust and credibility for both the platform and brand. As such, your content should reflect a professional image and be seen in the right places online.

Working with expert content creators, is the only way to achieve the professional level of content required. The result will be content that is search engine optimised, in other words, adapted with keywords that will be attractive to the search engines.

Web Designers Galway are professional content creators and exactly the type of specialists to consider when wanting to cut through the clutter that is online marketing content.  


Online betting is strictly regulated, as are the rules pertaining to online advertising aimed at gaming consumers. For this reason, many online betting companies look to affiliate marketing to promote their websites and gaming brands.

Affiliate marketing enables a company to benefit from the reputation and visibility of other credible online marketing channels such as blogs, forums and news channels, by featuring their content on these platforms.

 There are some basic principles required to succeed in affiliate marketing, including:

Understand your target market

 Knowing and understanding your target audience and their online media consumption, will enable you to place content on platforms that will be most effective.

Don’t over-promote

Remember that this is all about organic, not paid search, therefore content with a hard-sell approach is not effective. Encourage users to visit your website through the quality and interest level of your content.

Integrate links appropriately

The content on your affiliate sites should be generic in nature and not specifically about your website. Copy should concentrate on entertaining users with subject matter that is relevant to them. You can integrate links to your website in a subtle manner and where appropriate.

If it is designed correctly, then a well thought through and delivered content strategy can help smaller companies to compete on an even playing field with much larger competitors. It is quality of content and strategic use of it that counts, not the amount of budget that you place behind your content initiatives

Web Designers Galway work closely with their customers to develop content strategies that are accurately targeted and achieve excellent ROI