In this modern market and new ways to consume, Internet presence became a necessity for any business. The above, reports much more work than the simple creation of a web page with corporate data of the company. Over 1000 million sites are hosted on the Internet with which you have to compete to achieve visibility. And it is at this point that SEO takes on great importance. An SEO strategy for companies is crucial for the development of any business. But before going on to understand how it will help, it is highly recommended to know what it is and how it works. If you are looking for some genuine answering for SEO for my business, then you are the right place!
What is SEO?
They are the abbreviations of “SearchEngineOptimization”. And it is translated as “search engine optimization”. The concept refers to a series of techniques and practices aimed at making your website better classified in the results of organic searches, that is, those that users do from search engines such as Google, Mozilla, and others, and where they expect to obtain information. Or more qualified content regarding the search they perform.
How do search engines work?
The objective of search engines is to provide the user with a compilation of results as accurate as possible regarding their query. To do this, they use a series of algorithms or bots that run the entire web in seconds, analyze each of the URLs of the different sites and, based on some 200 classification factors, index the contents that, in their “judgment”, respond to the search made. SEO for my business is very vast. Let us see what we can find!
Among the elements that it takes into account for the classification of results, it is worth mentioning:
- The content of the site
- The link structure of the website
- The loading speed of the page
- The coherence of the keywords
- The geographical location of the user
- Mobile optimization
- The links to social networks
All the components that the search engines take into account when classifying the results are aimed at optimizing the user experience. That is, their objective in addition to delivering content with the theme they seek is to take them to sites where browsing is not frustrating.
How can SEO help your business?
One thing to keep in mind is that, for example, every year, more than 2 trillion searches are made in Google. Consequently, for every minute that passes without executing an SEO strategy for companies, you lose thousands of chances that a considerable percentage of prospects will enter your website, read your content, know your brand and buy your products and/or services. Optimizing the contents of a website for search engines is the same as being able to be visible to thousands of potential customers, and susceptible to being converted into buyers. However, there are some other ways in which web positioning helps your company, obviously related to visibility and not less important.
SEO for my business – how it works:
Remember when advertising on mass distribution channels was the sole property of corporations with huge budgets for marketing? Fortunately, that time is coming to an end and the Internet is configured as a medium in which anyone can make a presence and capture the attention of their target audience at a fairly affordable price. SEO helps you achieve it. By positioning your site, you can execute inbound marketing strategies that will allow you to publicize the brand and direct your potential customers towards certain conversions.
In summary, an SEO strategy for companies will allow you to be seen by prospects who, otherwise, would never have known about the existence of your business. In addition, it lays the foundations for the execution of inbound campaigns and will help you create better user experiences for the client. Think of it this way: when positioning your website you do not optimize only for the search engines, you do it for your own benefit.